Many years ago, companies tend to spend half of one percent on research and 99.5% on promotion, when they would be better off spending 1.5 to 2% on research. Too many companies continue to minimize market research costs, even while gambling everything on a particular advertising or promotions program. And it's true that many have gotten away with this strategy for years. Some have even succeeded fabulously.

Today's world, however, is more complex and fast-moving than used to be. All firms must use their marketing information more efficiently. It's often too hard and too expensive to create a marketing team inside your practice. Cosoft gives you the extra edge you need to succeed and reach your target market. We work behind the scenes for you, enabling you to reach goals-in an efficient and effective manner made possible only by outsourcing to a team of experts.

As a native company in China, Cosoft is capable to help all the foreign companies to develop their business in China. Also as a global service company, we Cosoft can help you to resell your products and service effectively with via various marketing skills.

Service

Market Information Service

• Market information database design and creation
• Market data collection and database populating
• Data updating and database maintenance

Market Research

• Data analysis of current customers' data
• Market intelligence
• Lead generation
• Research of primary competitive companies and products
• Marketing consultation

Telemarketing

• Outbound telemarketing
• Inbound telemarketing
• Business to business telemarketing
• Business to consumer telemarketing

Internet Marketing and Website Promotion

• Email marketing / email promotion
• Web bulletin board marketing
• Web directory submission
• Link building and link exchange
• Search engine optimization (SEO)
• Media buying

Marketing Assistance

• Direct marketing/promotions/target marketing
• Management of orders and contracts
• Follow-up of new campaigns
• Sales Assistance

Cosoft Advantages

• Specialized in gathering, analyzing and reporting information, esp. in China: We have a comparative advantage and can probably do this type of job more efficiently than the average corporation.
• Having access to diverse professional talent that few firms have (statisticians, psychologists, etc.): For full-scale consumer surveys, it's unlikely that you have the personnel in-house or that you could divert sufficient staff to do the job properly. That's what our field staff is for.
• Having specialized facilities and software: State-of-the-art analysis capability, data processing capability, and product promotion program software and so on.
• Anonymity and security: As a reputable market research company, we never divulge the name of our client, which protects you while simultaneously increasing the validity of study findings by minimizing bias.
• Having access to a wide range of information and do business with clients in many different industries: Knowing where to find data, we can apply our knowledge and accumulated experience to make a project run more efficiently and more effectively.

Client Benefits

• Increase revenue, margin, customer base, sales and/or traffic
• Develop effective marketing materials
• Reach a specific target market
• Promote a new product or service
• Differentiate yourselves from your competition
• Gain publicity/exposure
• Establish a strong brand/position