The Situation
Our client (the company) is a new unique sales platform bringing together supply and demand of promotional products company is trying to realize its following goals in both increased sales and cost savings. Also they are eager to develop Chinese market, recruit more Chinese supplier members and help Chinese members succeed in oversea markets. Their goals in the near future:
- Continuous growth of the range of product groups from currently appr. 1500 to appr. 3000.
- Continuous increase of suppliers - they aim at 3000 suppliers until 2008.
- Expansion of the range of products to appr. 300.000 items within 3 years.1
- Continuous increase of traders - they aim at 6000 traders until 2008.
- To be and to remain the most up to date and - at the same time - cheapest search engine and therefore to be affordable for everybody.
- They hope their customers could be satisfied with their every day – any product, even the most exotic, will be found within seconds.
The Solution
During 2006, the company partnered with Cosoft to outsource their non-core business, including information management/database services, marketing, customer services and web services, etc.
1. Information Management Solution
After getting the information of the target clients and customers, we pack up the information of clients and products, ending up with a precise and comprehensive database. It does a great help of marketing and customer services. Our services including:
- Design and establish a new database
- Input the information in the existing database through data entry and capturing data from the images.
- Collect new market and customer data via various information channels, esp. Internet
- Data updating and existing Database Maintain
2. Marketing Solution
We enlarge the clients' amount of the company by Telemarketing, Internet Marketing and Direct Sales. What we done for the company:
- Telemarketing
We specialize in connecting business consumers with qualified telemarketing services by utilizing our extensive network of approved telemarketing vendors. Regardless of the size of your company or anticipated call volume, we assist the company in locating cost-effective telemarketing services that meets your specific needs. Commonly requested services include:
- Membership Inviting
- Lead Generation
- Database Information Check-up and Clean-up
- Market Research
- Event Registration
- Product Announcement
- Appointment Setting
- Internet Marketing
- Search engines: search engine registration and search engine optimization
- Email marketing: safe email advertising and email marketing software utilization
- Bulletin board and newsgroup ads
- Web linking: mall link website links and article ad marketing
- Press releases: advanced pr service
- Direct Sales
- Visit the target clients
- Introduction of the company
- Ask for joining
3. Customer Service Solution
With Cosoft's customer service solution, the company improves customer satisfaction, gain valuable customer information and increase the efficiency and cost-effectiveness of operations. The services we provide including:
- Products and services consultation
- Customer satisfaction surveys
- Real-time invoices dealing and management
- Claim and counterclaim dealing
- Product technical support
The Result
The partnership allows the company access to Chinese market easily, which is a huge potential market and would produce an incredible profit. As a result of marketing extending, we've got over thousand new suppliers in China for the company. With establishing a database clearly and easily for the customer to find what they want, we can say confidently we will help them accomplish more in the future. Notable cooperation accomplishments also include cost reductions via a decrease in marketing with savings exceeding 55%.
Cosoft's work has been affirmed by the CEO of the company, who said that our work was the first list ever without mistakes, which had been received from all data collectors. Even their internal agents in the registered country had not made this yet. Flexible, adaptable and scalable processes are key elements of Cosoft's outsourcing services.